Articles

F&I Products: How many is too many?
With a limited amount of time available to spend with each customer and the need to maximize profits and customer satisfaction, which products-and how many products-should your dealership offer to customers in the F&I office? [Read More]
Is That Your Final Answer?
How many "no's" will you accept before you give up on the sale of a product? Two? Five? Ten? The number is determined primarily by your ability to provide customers with valid reasons why they need the product being discussed. [Read More]
Magic Words
Some words are truly magical in their ability to help discover customer needs, create customer interest in a particular product, demonstrate the benefits of that product for a customer, and ultimately, get them to buy the product. [Read More]

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